Performance Marketing Manager (PMM) - Digital Advertising & Growth

Join PetCubes Pte Ltd as a Performance Marketing Manager (PMM) and drive our digital growth in the vibrant heart of Bali! In this dynamic role, you’ll lead high-impact paid marketing campaigns across platforms like Google Ads, Meta, and TikTok, optimizing for ROI. Our company is a fast-growing pet tech startup, specializing in innovative solutions for pet owners, and we’re looking for a strategic thinker to help us scale our digital presence.

As a PMM in Canggu, you’ll work closely with our creative and marketing teams to develop and execute data-driven campaigns that boost user acquisition and engagement. You’ll leverage tools like Google Analytics, Looker Studio, and various ad platforms to measure performance and refine strategies. This is a unique opportunity to work in a creative, fast-paced environment while making a tangible impact on our growth.

📋 Tanggung Jawab Pekerjaan

• Lead and optimize paid marketing campaigns across Google Ads, Meta, and TikTok, focusing on maximizing ROI and user acquisition.
• Analyze campaign performance using tools like Google Analytics and Looker Studio, providing actionable insights to the marketing team.
• Collaborate with the creative team to develop high-converting ad creatives and landing pages.
• Monitor industry trends and competitive landscapes to stay ahead of the curve in digital marketing.
• Set and track key performance indicators (KPIs) for all paid marketing activities.
• Provide regular reports and presentations to the executive team, outlining campaign performance and recommendations.
• Stay updated with the latest advancements in digital advertising, attending webinars and workshops as needed.
• Work closely with the product team to align marketing strategies with business goals.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in performance marketing.
• Proven track record of successfully managing and optimizing paid marketing campaigns, with a focus on digital platforms like Google Ads, Meta, and TikTok.
• Strong analytical skills with experience using tools like Google Analytics, Looker Studio, and other data visualization tools.
• Certifications in Google Ads, Meta Ads, or other relevant digital marketing platforms are a plus.
• Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
• Creative problem-solving mindset, with a passion for innovation in digital marketing.
• Fluent in English, both written and spoken, as our team is international and English is our primary working language.
• Experience working in a fast-paced, startup environment is a significant advantage.

🛠️ Keahlian

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